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Are You Making the Most of Digital Advertising?

The new age trend implies a strong presence on the digital front for every brand. The companies who do not follow suit may need to alter their ways. Here is a little insight on how you can make the most of your digital space and derive most from digital media for your business.

Capitalizing on Mobiles As the Primary Channel for Customer Engagement

According to the industry report, smartphones have been changing the way the customers engage with a brand. Satisfying mobile experiences give demanding consumers more ways to stick to a brand. If the mobile experience is not enjoyable, the consumer tends to research and carry on with other brands for a better experience. Thus, it is important for brands to create customer friendly responsive websites that are easy to access, or they might lose them completely.

The Next Step: Content Re-Marketing in 2016

Content remarketing is an effective way to reach out to the visitors who read the content on your site, but do not move on to become leads. Internet Marketing involves a considerable amount of writing, from emails and eBooks to articles and blog posts.

5 Reasons Why Data Science Could Be the Advertising Wave of the Future

Recently, ad spending as part of total marketing outlay has increased. The reason for this is precision. With the support of new and improved data, as well as progressive tools and technologies, marketers can be more specific with their advertising. Here are the 5 reasons why Data Science could be the advertising wave of the future.

How to Pick the Right Self-Publishing Company

You may be writing because this is your passion, but you most certainly mean business. In any case, it’s going to cost a couple of dollars to acquire professional services such as eBook formatting, paperback formatting, eBook conversions, and cover design.

10 Reasons Why You’re Not Selling Through Your Website

You may have a website, but if it’s not attracting and converting visitors it’s not worth the cyber space its hosted in. This article looks at the top 10 reasons why people don’t trust your website and therefore aren’t buying.

Online Startup Concerns For Seniors

Many seniors venture into the online world out of necessity. They may have gotten caught up in the downsizing trend or lost their job in some other way.

5 Powerful Mindset Habits To Adopt For Internet Marketing Success

Mindset habits will put you on your path to success. However, the mindsets must be done in a consistent fashion in order to experience growth in your business.

How Do Businesses Use Internet Marketing?

The reason that businesses use internet marketing is because it has allowed unprecedented levels of focused and targeted marketing. Here are 5 ways that businesses use internet marketing to their advantage.

How Digital Marketing Came Into Existence

Marketing has been an important aspect from the times unknown, the demand and supply of the items made the exchange of resources as a necessity. Soon after the invention of computers, the changes like storing huge data could be seen as the memory capacity was increased. Then the idea of connecting with the world digitally was widely accepted as storing the information about the next person became easy. As it was the year 1986 when the first database software was introduced, essentially to propose an evident change in the business world.

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